I'm James Hicks, an independent performance marketer. I plan, build and run the full funnel — paid social, email and SMS, lead capture forms and the data behind them — so every click is tracked and every lead is accounted for.
End-to-end lead generation for businesses that need volume they can trust — built, measured and optimised by one person who owns the whole pipeline.
Meta (Facebook & Instagram) campaigns from strategy to creative — pixel and event tracking, custom and lookalike audiences, and compliant ad copy for regulated sectors.
High-converting landing pages and multi-step capture forms, wired into your CRM with full source tracking — so you know exactly where every lead came from and what it's worth.
Automated nurture and recovery campaigns that re-engage stalled leads and bring them back to complete. Deliverability handled properly: verified sending domains, clean lists, measurable results.
Clean data pipelines, deduplication, and clear reporting your finance team can reconcile against. If it moved, it's measured.
AI voiceover, video and copy production for short-form ads and Reels — professional-quality creative at a fraction of studio cost, tested and iterated fast.
Experience running campaigns in FCA-regulated environments, working alongside compliance teams to get creative approved and keep it that way.
Simple, transparent, and built around your numbers.
What a lead is worth to you, what qualifies, and what volume you need.
Ads, landing pages, capture forms and tracking — all connected before a penny is spent.
Test creative and audiences, cut what doesn't work, scale what does.
Clear weekly reporting on spend, leads and quality — no vanity metrics.
Whether you need a full lead generation pipeline or help with one part of it, drop me a message and I'll come back to you within one working day.
Or email me directly at
james@james.cymru